Thomas Sabo

Thomas Sabo

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Thomas Sabo

Thomas Sabo

The story of the company started in the 1980s: in 1984, the jewellery enthusiast and self-made man Thomas Sabo set up his own jewellery company with its headquarters in the historical town on Lauf an der Pegnitz in Bavaria – and gave this enterprise his name. A company that was to stand for high-quality silver jewellery with a special design quality from the very outset.

Seemingly a concept that struck “gold”. Because retailers continued to order ever greater volumes with each passing trade fair. At the time, an unwritten law stated that silver jewellery was presented anonymously. The purchasers were only confronted with brand names in the form of trading brands at trade fairs – but consumers were not. Faced with this situation, Thomas Sabo successfully made the decision in the late-1980s to launch his own brand.

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